- Did you know traditional marketing consumers are hardly paying any attention anymore?
Approximately 45% of snail mail never gets opened, 5 million people are on the national Do Not Call Registry, 85% of people fast forward through commercials and 84% of 25–35 year-olds are likely to skip a website with excessive advertising. This makes it more likely for you to win at Tattslotto than get a sale out of a Banner Ad!
While this might be a right answer with stats that back it up, but there’s more to digital marketing than this. I’m going to give you insights. Did you know that traditional marketing is reaching increasingly smaller audiences and Digital Marketing is more engaging and more accessible?
We develop our Websites mainly using the WordPress CMS with the Yoast SEO plug-in, which means you end up having a Website created in its entirety but also tools to help your organic SEO reach.
Digital Marketing is now the path of the future. Jump on board before the big brands do and market yourself efficiently.
Traditional marketing is now becoming obsolete.
― Stacy Rogers
First, let’s define digital marketing vs. traditional advertising, keeping in mind two aspects of marketing strategies: distribution and message.
Digital Marketing — if Hubspot didn’t coin “inbound marketing,” they have certainly spent a lot of time and money branding it as their own invention. Here’s how they define it: Digital Marketing “…focuses on creating great content that can attract people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.” This is a decent definition but somewhat simplified.
The term “inbound marketing” is quite new. It took a while to accept the term “inbound” to describe what we were doing with our clients. At the very start we referred to it as “SEO” and “content marketing,” and although we were reading content, we knew a new term was needed for the shift we were seeing in online marketing because SEO has fundamentally changed and digital marketing is now becoming increasingly more disparate from traditional marketing. Digital distribution makes analysis highly measurable and results-oriented, showing that inbound marketing was X times more successful than outbound marketing when done properly.
It’s not just that traditional advertising is so different from digital advertising; the message was another one as well… And the more we were learning about the message, the better the results we are getting. The terms “digital marketing” or “traditional marketing” only spoke to the distribution aspect of the message of customers and “inbound marketing” conveys a new message itself through social channels.
But there is more to inbound marketing than statistics on the audience of outbound and the engaged and accessible audience of inbound.
By Mark Donaldson • August 25, 2016 • 2 Comments